How to Start a Successful YouTube Channel for Your Business 2020

So you’re thinking of taking the plunge into YouTube for your business, are you? It’s a smart move, given that 300 hours of video are uploaded every single minute to the platform, but it may not seem as easy as it was to learn how to create a website. Relax – we’re going to give you a breakdown of some basics to get your YouTube business channel up and running.

It’s time to put on your director’s hat! Here are the steps you need to start a Youtube channel:

  • Start with the basics
  • Fill in the about section
  • Channel your art
  • Know your market, know your content type
  • Lights, camera, trailer!
  • Upload your first (official) video
  • Optimize for search
  • Stay consistent
  • Integrate your channel in your website and social
  • Engage with your community
  • Think about investing in YouTube ads
  • Analyze, optimize, repeat

01. Start with the basics

The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.

Sign into YouTube and click on the user icon at the top right of the screen

Click on the gear icon to get to your account’s YouTube Settings

Click on Create a new channel

Then choose “Use a business or other name”

Add your Brand name and click create

02. Fill in the about section

If you’re wondering how to start a YouTube channel that draws attention to your brand, the next step is to fill out your profile and channel description. This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!